New design celebrates Men’s Wearhouse offerings for today
MEN’S WEARHOUSE | Shenandoah, Texas, US
completed September 2020
retailer Tailored Brands
Contributing Shop! member: NELSON Worldwide design
Modern and open, this new format for the upscale menswear brand evolves its customer experience with high-tech, high-touch personal service. Positioning the brand as more than a suit provider, the new designshowcases its rental, customization, and lifestyle lines. Clean sight lines allow shoppers to glimpse all the offerings upon entry. Warm oak tones, cool grays, and blues complement the merchandise, while glass panels enhance a sense of transparency and inclusivity, and teal leather couches and white lounge chairs invite customers to relax during the process. Designated zones amplify storytelling, craftsmanship, and heritage with a modern aesthetic.
In lieu of a traditional back-of-house area, a vault stores excess inventory. Sales associates bring the best products forward, making it easier for shoppers to find pieces that best fit their personalities. For guests seeking a more hands-on experience, tables throughout the space help customers visualize their entire look.Customers can set down selections and review their findings with their personal shopping consultant, who can help mix and match pieces. Studio trays equipped with pre-styled looks aid the creative process. A digital interactive screen embedded into the tabletop help them visualize customization options. Playful shirt and pants graphics on countertop surfaces signify the process of selection, while giving the fixture the feel of a working table.
The perimeter of the store displays accessory offerings, from ties to shoes to belts. One focal wall is lined with dress shirts sorted by fit, style, color family, pattern, and size to simplify the selection process. Still in its testing stages, this area will include an interactive tablet that helps customers find what they need in their desired size and fit. The tablet will give customers the option to add items to their virtual fitting room — a tool that notifies a staff member to take the selections directly to the fitting room.
The fitting rooms are paneled in a deep, rich brown wood. In a nod to the firm’s hospitality expertise, bold white numbering on the doors evoke a hotel room door. Inside the rooms, patterned wallpapers suggest the inner lining of a suit or vest. A designated section for custom-made outfits, the “World of Custom” area, invites guests to personalize fit, fabrics, lapels, pockets, and details. Selection are sorted in wooden pull-out shelves that tuck back in once a choice has been made.