U.S. retail sales of durable pet care products for dogs and cats will reach $5.7 billion by the end of 2020, estimates market research firm Packaged Facts. That reflects a 3.9% compound annual growth rate (CAGR) for the 2015-20 period. These findings were published in the recent study Durable Dog and Cat Petcare Products, 3rd Edition.
“After years of moderate growth, the 2020 bump is a welcome surprise to pet marketers initially fearful that the coronavirus outbreak would stifle sales,” says David Sprinkle, research director for Packaged Facts.
Instead of a pandemic-driven decline, the opposite has proven true as the pet market again demonstrates its famous recession resilience. Particularly in the durable pet-care product categories, growth has been spurred by a number of COVID-19-related factors, including a pet adoption boom and sheltering-at-home resulting in more time for human/pet interaction, bonding, and outdoor activity.
In addition, the impact of the Internet on the durables market shouldn’t be overlooked. The tentacles of e-commerce extend far beyond its ability to deliver double-digit sales growth online. In the pet durables market in particular, BOPIS services and the growth of rapid home delivery quickly took the place of in-store browsing across several retail channels and allowed many retailers to remain operational even at the height of stay-at-home orders. However, even as pandemic-related restrictions drove a great deal of sales online, pet owners did not completely abandon brick-and-mortar shopping.
Toys is the largest of the seven durable pet-care products categories, accounting for nearly a third of sales in 2020, or $1.8 billion, the report notes. Collars/leashes/harnesses is second, at 22%, followed by beds at 14% and carriers/crates/housing at 13%. The remaining three categories — bowls/feeders/waterers, apparel/fashion accessories, and litter boxes/accessories — each account for less than one-tenth of the market.