Filipino fast-food chain Jollibee plans to add 28 stores to its North American network, 19 in the U.S. and nine in Canada. The 2021 expansion will mark Jollibee’s largest-ever addition to its North American store network in company history.
This year was previously the brand’s most aggressive year yet. Already this year, Jollibee opened 12 stores across North America amid the pandemic. Before year’s end, Jollibee will open five new stores, in San Antonio, Texas; San Diego; Toronto; Houston; and Delano, Calif.
During the pandemic, Jollibee has focused on off-premise channels: call ahead pickup, takeout drive-thru, and DoorDash delivery. The company boasts double-digit sales growth across North America, according to Maribeth Dela Cruz, president of Jollibee Group North America, Philippine Brands.
“We would not be weathering these hard times without the support of our customers. They’ve showed up for us and now we want to show up for them,” she says. “This month we will be opening long-awaited stores across Texas, California, and Ontario, Canada. We’re incredibly grateful for the continued support we’ve received from across these regions and are thrilled to deliver a small spark of joy as we enter the holiday season.”
The brand is working to build up its store network in the San Diego area, which is home to a sizable Filipino community. Texas also plays a key role in Jollibee’s U.S. expansion strategy.
To provide a safe environment for customers and store team members in the midst of the COVID-19 pandemic, the dining rooms of all of these stores will remain closed until further notice. Each store will offer a mix of alternative channels for receiving food.