Versatile cart fits golfers for clubs,
personalizes shopping experience
PING FITTING CART | US
product category sporting goods
POP type permanent
size 1.5 x 1.8 x 5.2
Contributing Shop! member: Trans World Marketing
Golf is a sport that looks simple from afar: The game itself doesn’t require you to run or lift heavy objects, and the only objective is to score a ball into a hole. It’s still compelling enough to bring out a competitive spirit in its players, but it’s also quiet, serving as the TV event choice of countless All-American dads on slow Sunday afternoons.
Yet details influence the clubs golfers use. A player’s height, wingspan, and on-course tendencies affect the club shaft length they should use. Independently measuring these metrics is time-consuming, and finding a comprehensive tool that caters to golfers is sometimes a challenge.
Ping’s Fitting Cart is one of the most versatile merchandising displays in retail — not just since it caters to the advanced needs of athletes, but because it’s suitable for incredibly unique environments in and out of the store. The cart is compact, easy to use and transport, and it can ship in a standard size FedEx approved box. And it finds different homes at golf courses, sporting goods retailers, and mobile marketing events because of its proven ability to fit golfers for their clubs.
The color code chart takes into account a golfer’s height while measuring their wrist-to-floor length, and 10 club angles are depicted in correlation to players’ heights, impacting their swing. Extra room on the sides of the display allows for club shafts of various sizes to fit in, enticing prospects to engage with the brand even more.
Overall, attention to client needs of the final fitting cart created a winning formula for success and longevity. Rave reviews have led to shipments of over 3000 units throughout North America, Europe, and Asia.