MOOYAH Burgers, Fries & Shakes, a fast-casual franchise, plans to put its brand on 12 new restaurants in key markets across the U.S. One recently opened in Madison, Wis., 10 will be in the Dallas-Fort Worth area, and one will be in New York City.
As the franchise brand looks to the East Coast, MOOYAH will make its debut in Manhattan near Times Square this month at 485 7th Ave. The restaurant will have the brand’s freshest look.
“The visibility of the location is truly unbeatable and will create an amazing opportunity to introduce our delicious menu, industry-leading mobile offering, and refreshed restaurant design to an unprecedented number of cuests and franchise prospects who may be visiting the Big Apple,” says MOOYAH President Tony Darden.
All 12 of the new stores will feature a reimagined prototype that rolled out earlier this year. The design includes dining room seating zones, dedicated third-party delivery and pickup shelving, a closed kitchen, digital menuboards and a redesigned logo.
With the newly remodeled concept, MOOYAH is herding in guests at locations in markets where the brand never previously had a presence. Looking into 2021 and beyond, MOOYAH is eying expansion across major markets, including Houston, Las Vegas, Orlando, Tampa, Phoenix, Nashville, Raleigh-Durham, Atlanta, and Richmond.