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4 brand pillars for the connected economy
By Robyn Novak In the last few years, consumers embraced a heavily experiential world, driven...
Posted On 19 May 2020
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//brand marketing
What sports brands and retailers must do now
By Matt Powell We are living in uncertain and unsettling times, but today’s circumstances...
Posted On 06 May 2020
UK instant noodles brand launches in Whole Foods
Mr Lee’s Pure Foods, a UK-based brand of gourmet instant noodles in a cup, has expanded to US...
Posted On 04 May 2020
Summer Block Party
CPG brand’s display brings summer fun indoors KING’S HAWAIIAN SUMMER BLOCK PARTY |...
Posted On 04 May 2020
Study: Cost transparency can boost sales 20%
Businesses don’t typically disclose information to consumers on how much it costs to produce a...
Posted On 28 Apr 2020
Verizon adds Nimble eco-focused tech accessories
Cellular provider Verizon has added the eco-friendly Nimble accessory line to its website and...
Posted On 22 Apr 2020
Audit shows disconnect between brands and local retailers
Brands rely heavily upon their network of independent, local retailers to drive...
Posted On 22 Apr 2020
Insights on Insights
How research can inform retail design and brand marketing By Madeline Baumgartner Over 88% of...
Posted On 10 Apr 2020
American households curtailing ‘Extreme Buying’ habits
Average U.S. household grocery spend has fallen since the COVID-19 Extreme Buying peak, but...
Posted On 09 Apr 2020
Health claims, new flavors can boost Indian yogurt sales
Indian consumers may still be keen on homemade yogurt, but this enthusiasm doesn’t carry...
Posted On 06 Apr 2020